I’m starting a new weekly series here at Growista. I’m going to highlight examples of great data-research content that I see on the internet. My focus is going to be for a particular week, but I’m not going to be too strict about it. If you have an example of great data research content that you want me to consider (I link to all content that I highlight), then email me at [email protected]
I know a lot of you don’t follow cricket, but that’s okay. The important thing to realize is that all sports are a gold mine of information. If you can analyze that data and present in an interesting way, people will read and share it. By comparing the records of several of the best cricket players in the world, CricTracker made a viral article that received over 21,000 shares.
This article by BabyPips is rather simple (I mean that in the best way) but straight to the point. It just shows the weekly fluctuations of several cryptocurrencies with some analysis. It just goes to show that data about an interesting topic presented well can become effective content since this article received over 1,000 shares.
This is a great job of presenting internal data in a way to generate interesting data research content. GoToWebinar has proprietary data on webinars and attendance data, so they made something that would interest people who hold webinars (their target market). I don’t use webinars to market my company, but if I did, I would absolutely give my email to download their guide.
This is an example of truly outstanding content. Semrush analyzed 1.6 million snippets and 80 million keywords. They did in-depth research to create content that’s vastly better than anything out there. The result is over 100 backlinks and over 1,000 shares.
A classic way of presenting data is an infographic. It’s a tried and true strategy that has been working for years. CBTS made an infographic about meeting data in order to reach their target market (large businesses). They made a strategic decision to post it on tech republic in order to get the views that come with being on a bigger site.