How have viral posts changed from 2016 to 2017? Since viral posts today could be different from viral posts in the past, I used BuzzSumo to analyze viral posts on social media for 2016 and 2017. I made sure to pick articles from eight different categories (marketing, dating, fitness, pets, beauty, health, technology, travel), and I filtered out articles with less than 500 shares.
After consulting with influencers and journalists, I came up with several measurements that I thought would be interesting. I analyzed web pages in several different ways, such as number of shares, Domain Authority (DA), Page Authority (PA), and number of words.
Infographics have been a tried and true online marketing strategy for years now. In order to figure out what separates the best infographics from the rest, I decided to analyze 1,000 infographics. I analyzed these infographics and the surrounding articles programatically (to detect width, height, words, etc.) and with human labor (using Mechanical Turk to determine whether the infographics were list posts and how many charts they had).