Browse Category: Weekly Roundup

Week of 1/8/2018 Data Research Content Roundup

Happy Martin Luther King Day! Hope you’re getting back into the swing of things after the holiday season. Without further ado, onto this week’s content:

Content Preferences of Different Age Groups

Ayaz Nanji has been on here every week because he does a great job of taking marketing research and distilling it down into an interesting article. In this case, he wrote about marketing research from Hubspot about how different age groups prefer different types of content. Not a lot of words but enough to get the point across.

LinkedIn Data Reveals the Most Promising Jobs and In-Demand Skills of 2018

What I like about this LinkedIn Research post is that it combines internal data with public data. I usually recommend using one or the other but combining both can yield better more robust insights.

PornHub 2017 Year in Review NSFW!

A great example of using internal data along with the end of year post that everyone loves. I’m not going into any of the dirty details, but they did a great job of displaying their data and using multiple types of charts to keep things interesting. Also, splitting their data by country means they can reach out to lots of sites for links. This page is going to be great for their SEO.

Dog owners would rather be with pets than friends, study suggests

Link AKC creates a smart collar for dogs. They must have done a study on how much dog owners want to be with their pets to improve their PR and marketing. It’s obviously worked since this article was shared over 5,000 times. The right survey can be great for your marketing, given you ask the right questions. Also, partnering with Fox News was a smart way to increase viewership.

2018’s Best & Worst States to Raise a Family

WalletHub really outdid themselves. This is one of the best, most rigorous data research piece I have seen. It screams professionalism. Also, it covers a topic that is near and dear to Americans’ hearts: comparing how good states are to each other. The result is a piece of content that was shared over 4,500 times.

 

Week of 12/18/17 Data Research Content Roundup

Hope you had a good holiday! Here are some excellent data research content articles that came out over the holidays.

A Statistical Analysis Of Every Type Of Object That Could Conceivably Be Used For Childhood Games Of Football

I like this post for a couple of reasons. First, I like that it uses spider charts. These are an underused type of graph that are good at comparing several characteristics. Second, it’s a good post even though it doesn’t have any numbers. Humans like stories, more than numbers. I am aware that this is a satiric post, but I still like the (mock) data analysis.

The Top Influencer Marketing Trends and Challenges of 2018

Ayaz Nanji is a master at writing about marketing data. Check out his author page on Marketing Profs to see all of his articles. I chose this one to show how simple, straightforward data presented simply can get great results. This post on influencer trends (a niche topic, for sure) was shared over 150 times.

Study: What Skills Does the Typical Data Scientist Have?

One simple way to get interesting data is to do a survey. That’s what this piece on data scientists did. The post has five different chart types, showing that you can slice survey data in many different ways.

This is Exactly how long Women Want you to last during Sex

Of course, a post on sex would get lots of shares. What I found interesting is that the original article https://www.saucydates.com/how-long-does-sex-last/ has fewer shares. It shows that the best way to get views is to get popular sites to write about your data.

Lessons Learned from Analyzing Over a Million Points of GPS Data

One thing I’ve learned is that bigger numbers make for better headlines. One million points of GPS data piques interest. The resulting graph of paths through central park made for some interesting visualizations on central park. Plotting data on maps is hard but results in unique content.

Week of 12/4/17 Data Research Content Roundup

I’m starting a new weekly series here at Growista. I’m going to highlight examples of great data-research content that I see on the internet. My focus is going to be for a particular week, but I’m not going to be too strict about it. If you have an example of great data research content that you want me to consider (I link to all content that I highlight), then email me at [email protected]

Statistical Analysis: Smith, Kohli, Williamson, Root and others in Test cricket since 2010

I know a lot of you don’t follow cricket, but that’s okay. The important thing to realize is that all sports are a gold mine of information. If you can analyze that data and present in an interesting way, people will read and share it. By comparing the records of several of the best cricket players in the world, CricTracker made a viral article that received over 21,000 shares.

Bitcoin, Ethereum, Litecoin: Weekly Price Analysis – Nov. 30

This article by BabyPips is rather simple (I mean that in the best way) but straight to the point. It just shows the weekly fluctuations of several cryptocurrencies with some analysis. It just goes to show that data about an interesting topic presented well can become effective content since this article received over 1,000 shares.

The Big Book of Webinar Stats

This is a great job of presenting internal data in a way to generate interesting data research content. GoToWebinar has proprietary data on webinars and attendance data, so they made something that would interest people who hold webinars (their target market). I don’t use webinars to market my company, but if I did, I would absolutely give my email to download their guide.

Large-Scale Study: How to Rank for Featured Snippets in 2018

This is an example of truly outstanding content. Semrush analyzed 1.6 million snippets and 80 million keywords. They did in-depth research to create content that’s vastly better than anything out there. The result is over 100 backlinks and over 1,000 shares.

Infographic: The wrong tech can ruin your meeting; here’s how to fix it

A classic way of presenting data is an infographic. It’s a tried and true strategy that has been working for years. CBTS made an infographic about meeting data in order to reach their target market (large businesses). They made a strategic decision to post it on tech republic in order to get the views that come with being on a bigger site.