Happy Martin Luther King Day! Hope you’re getting back into the swing of things after the holiday season. Without further ado, onto this week’s content:
Ayaz Nanji has been on here every week because he does a great job of taking marketing research and distilling it down into an interesting article. In this case, he wrote about marketing research from Hubspot about how different age groups prefer different types of content. Not a lot of words but enough to get the point across.
What I like about this LinkedIn Research post is that it combines internal data with public data. I usually recommend using one or the other but combining both can yield better more robust insights.
A great example of using internal data along with the end of year post that everyone loves. I’m not going into any of the dirty details, but they did a great job of displaying their data and using multiple types of charts to keep things interesting. Also, splitting their data by country means they can reach out to lots of sites for links. This page is going to be great for their SEO.
Link AKC creates a smart collar for dogs. They must have done a study on how much dog owners want to be with their pets to improve their PR and marketing. It’s obviously worked since this article was shared over 5,000 times. The right survey can be great for your marketing, given you ask the right questions. Also, partnering with Fox News was a smart way to increase viewership.
WalletHub really outdid themselves. This is one of the best, most rigorous data research piece I have seen. It screams professionalism. Also, it covers a topic that is near and dear to Americans’ hearts: comparing how good states are to each other. The result is a piece of content that was shared over 4,500 times.