Benefits I’ve Received from Creating Research Content

I was recently asked to be on Omar Elbaga’s podcast Now the Future (website here). We talked about my article analyzing 100,000 viral posts as well as how I pitch journalists to get coverage.

The crazy thing is that Omar reached out to me on his own to be on his podcast. I submitted the article to Zest, and when he saw it he was so impressed that he reached out to me to be on his podcast.

This got me thinking: what are all the benefits I’ve received from creating research content?

Podcast Interview

I already talked about this and mentioned the podcast I was on. What I want to elaborate on is why it happened.

It happened because I managed to create something unique that piqued Omar’s interest. Like me, Omar admitted that he might consume a bit too much marketing content. There’s too much good stuff out there.

Yet, I still managed to differentiate myself. Analyzing large datasets isn’t something a lot of marketers can do. That’s why I did it and was able to stand out in the competitive content marketing niche.

I’ll probably get more podcast interview requests as I get more popular in the future.

Guest Posting Opportunities

I emailed an influencer I’m in touch with about my idea for analyzing viral posts. He offered to let me post my research on his site as a guest post. I said no, but it started a great back and forth about what type of guest post I’d want to create for him.

It’s an opportunity I have yet to take advantage of, but it wouldn’t have been available if I didn’t create research content.


When you analyze a lot of data, you can make inferences and conclusions about the world. People want to cite these references to prove their points. Oftentimes, these are people you don’t know at all.

I’ve always thought it was amusing that people writing in other languages linked to my research articles. Even if I don’t understand the article, I’ll gladly accept the SEO-boosting, dofollow links.

Just to prove my point, and are two non-English sites with high authority that linked to my site.


This is something I had to intentionally work for, but it was great to see it pay off.

I am now on the first page of Google for the term viral posts:

Besides actually creating the post, I had to make a few adjustments to rank:

  • I made sure the keyword was in the url, title, and article body. Make sure you include the keyword in a natural way.
  • I reached out to journalists to get articles written about my research (which always come with a nice backlink).
  • I added in LSI keywords.

I’ll admit that “viral posts” isn’t super competitive, but the process for ranking for any keyword is exactly the same. You just might need to spend more time building backlinks.


This one is harder to prove, but it’s had a huge impact. Now that I’ve created these research articles, I can use them to prove to other people that I’m legitimate.

These articles help me prove myself to potential clients and visitors. That Forbes logo on the front page of my website was earned through my research content.


This is why we do content marketing. To get people to buy what we’re selling. I’ve had several people reach out to me for work after stumbling onto one of my research posts.

I also can showcase my work and that I’m capable of making high-caliber content.

One of my current clients was partially swayed to work with me after seeing my existing research content.


Keep in mind that I’ve received all these benefits on a blog that received no traffic until recently.

Just two research posts, one on viral articles and one on infographics, benefited me so much. I know that I could benefit even more if I make more research articles, which I will, but right now I’m focused on getting clients and doing research content for them.

If you have a blog with more traffic than mine and make a more consistent commitment, you can get even bigger benefits than what I’ve received.