Browse Category: Ads

Changing My Focus

I know it’s been several years, since I’ve updated this blog. I’ve been busy. I’ve done a lot of varied work over the years, but here’s the short of it:

  • Quit my job as a software developer
  • Worked on doing data analysis pieces
  • Worked on doing content for technical companies (SaaS, cybersecurity, eCommerce, etc.)
  • Doing various copywriting jobs (Facebook ads, emails, websites)

What I’ve learned is that the best way to be compensated and respected is to tie all your work to generating revenue (the point of all business).

As I lucked into some Facebook ad work, I realized how it was easier to show and prove ROI.

With my content, I was always several steps away from generating ROI. It is possible to generate ROI from content (as I learned from working with the amazing guys at Grow and Convert). But, it takes a long time.

I’m not going to get into a discussion here about the relative merits of Facebook ads versus content. I just want to say that it is much easier to generate revenue with ads.

Ultimately, that is what I want to do with Growista – help businesses grow. I wanted to leverage the time I spent as a programmer in order to help me with marketing.

I tried all these other paths, but this makes the most sense to me now. Facebook ads and copywriting for SaaS companies (along with eCommerce and other industries) combines my technical knowledge along with the other marketing skills I’ve learned.

If you were following me for my posts on content marketing, I understand if you don’t want to follow me anymore.

I still need to update my website and get a new lead magnet. I just wanted to post this here to update anyone who is confused on my old content versus my new focus.